The AI tools are intended to bridge the “last mile” between existing AI capabilities and the practical needs of directors. This includes improved character consistency across multiple shots and deeper integration with industry-standard creative tools. Amazon is working with multiple large language model providers. Producers such as Robert Stromberg (Maleficent) and animator Colin Brady are already testing the tools, according to the report. The Amazon series “House of David” has already used AI: director Jon Erwin combined AI with live-action footage for battle scenes in season two.

Cheng said that high production costs are making it harder to create new content. AI is meant to accelerate workflows, not replace people. Writers, directors, and actors will remain involved at every stage of production. Since October, Amazon has cut around 30,000 jobs, including roles at Prime Video.