Anthropic, the company behind Claude, is positioning itself against advertising while supporting commercial chat-based transactions. In a blog post, Anthropic says Claude will remain ad-free: no sponsored links and no answers influenced by advertisers. Unlike search engines, users often share personal information in AI chats. Advertising could steer conversations toward transactions rather than being genuinely helpful—concerns that OpenAI CEO Sam Altman previously raised before his company ultimately decided to pursue ads
“Expanding access to Claude is central to our public benefit mission, and we want to do it without selling our users’ attention or data to advertisers.”
— Anthropic
Instead, Anthropic plans to fund itself through enterprise contracts and subscriptions. At the same time, the company is exploring e-commerce transactions, such as bookings or purchases that Claude could carry out on a user’s behalf. As with OpenAI, Anthropic could take a cut from these transactions. The company insists, however, that Claude’s primary motivation will remain providing the most helpful possible response.
Anthropic’s statement comes shortly after OpenAI revealed its advertising plans for ChatGPT. OpenAI has even gone so far as to poke fun at ads in ChatGPT in some promotional videos.
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