What’s known
Among the launch partners are Urban Outfitters, Anthropologie, and Ashley Furniture. The checkout process takes place directly within the Copilot interface, while merchants remain the official parties to the transaction and retain access to customer data.
Microsoft controls only the user interaction layer, streamlining the shopping experience by eliminating the need to visit external store websites. At this stage, the company has not disclosed detailed information about the specific security mechanisms used in the checkout flow.
Previously, OpenAI introduced a similar shopping capability but warned users about potential inaccuracies in pricing and product availability, recommending that details be verified on merchants’ websites. Microsoft is positioning Copilot Checkout as a solution that enables end-to-end purchases in a single window, without redirects.
