Visually, the device resembles an AirTag — a thin, round disc, but slightly thicker. Apple may speed up development due to intensifying competition in the AI hardware market, with a potential launch expected in 2027. The gadget is designed for photography, voice commands, and interaction with a voice assistant, likely an upgraded version of Siri.

Earlier, OpenAI announced that it plans to unveil its first AI-powered device in the second half of 2026, further increasing pressure on Apple to move faster.

Conclusion

The race to create consumer AI hardware is clearly accelerating. Apple is now under growing pressure to deliver innovative devices faster to stay competitive.