The update adds animated avatars, new photo-stylization tools for Stories and Memories, and dynamic backgrounds for text posts.

Meta says the rollout is part of its effort to keep Facebook relevant with younger users. The new tools focus on content personalization—a core preference among Gen Z.

We’re introducing new creative features on Facebook powered by Meta AI
We’re introducing new creative features on Facebook powered by Meta AI. X

One feature, animated photos, adds motion effects to static images. The subject can appear to wave, form a heart gesture, or wear a virtual party hat. Meta recommends using sharp portrait photos where the person looks directly into the camera. Users can upload images straight from their photo library, and Meta plans to add more animation variants over the next year.

Facebook is also upgrading Stories (short photo/video posts that disappear after 24 hours) and Memories (which resurfaces posts from the same date in prior years).

The flagship addition is Restyle, powered by Meta AI. The tool lets users transform uploaded photos by adjusting lighting, changing color tones, or fully replacing backgrounds. Users can apply a preset or enter a text prompt to generate a new look.

Meta launches AI feature that lets you animate your profile
Meta launches AI feature that lets you animate your profile. X 

In parallel, Facebook is rolling out animated scenes—such as falling leaves or ocean waves—that can be added behind text posts in the feed. Seasonal background themes are expected later.

Facebook still has about 2.1 billion daily active users, but the platform has struggled in recent years to attract and retain a younger audience.